As a whole, the Italian wine industry is worth more than 14 billion Euros.
Exports in 2015 reached a record 5.4 billion Euros, and in the last 10 years we have halved the gap from France.
2015 was the year in which Italy regained first place as the world’s top wine producer, yielding 48.9 million hectoliters of wine.
In Expo 2015 the Italian Wine Pavilion welcomed more than 2.1 million visitors.
Vinitaly is now 50 years old.
The international annual Wine Fair VINITALY will be held in Verona on the 10-13 April 2016.
Investments have increased to (8,000,000 Euros) for reception, facilities, services to companies and professionals who are expected to come from over 140 countries. But this year will stand out particularly for its high tech mission headed by the Ministry of Agriculture endeavoring to balance tradition and innovation.
April 13th will witness the first International Forum of European wine with every Minister of Agriculture of the several Mediterranean states invited to attend.
‘Italy intends to play a leading role in deploying the most advanced innovations for the paramount tradition of wine production,’ said the Minister Maurizio Martina
Social media, E-Commerce and the Net are set to speed Italian wine across national borders. It is claimed that 294 million customers are present worldwide on Amazon, a bottle is sold every 8.5 minutes on Ebay, research on food carrying the Made in Italy label has increased by 33% in 10 years on Google. 1.5 billion active users log onto Facebook each month and another 320 million use Twitter.
Late last year Foss Marai opened its own store http://www.fossmaraishop.com