16 May 2016

Florence, ModaPrima Fair 2016


Affordable style invades Florence.

From 20 to 22 May 2016, the Tuscan city will host the 80th edition of ModaPrima, the semi-annual trade show event organized by Pitti Immagine, which will present the Fall/Winter 2016/17 collections for men and women, focusing on the bestsellers for Spring/Summer 2016.


This salon for the ready-to-wear garment sector with international appeal will dress up the suggestive Stazione Leopolda.

The spaces in this historic nineteenth-century former railway station, which has become a high-class location for contemporary exhibitions and fashion events will be fitted out with the garments and accessories for the cold season, for a hint of the trends to come. Although these garments are made in Italy they have international flair and are designed for wear in dynamic, cosmopolitan settings.


ModaPrima is a benchmark for the global market of high-quality fast fashion dedicated to organized medium and large-scale distribution. Over the years it has gained global importance.

In November 2015 the trade show recorded the presence of over 1,700 operators from over 50 foreign countries.