Santa’s annual voyage around the world starts in Canada.
Yes, you heard it right!
Every year, since the far-off days of 1905, the streets of Toronto have hosted the Santa Claus Parade, a unique event animated by allegoric floats, bands and live characters where the star of the show is – of course – Santa Claus.
This year, the parade starts at 12:30 on the 20th of November, and will wind its way from Christie Pits Park to the St. Lawrence Market, through the main streets at the center of this Canadian city. The event can also be followed live on TV, in streaming and via an App. It seems that even Santa Claus has succumbed to the charms of technology.
The Santa Claus Parade is also a charity event: it is a non-profit organization, receiving no financing from public coffers. Going back to the first parade it has always been put on thanks to donations, sponsors and the invaluable help of hundreds of volunteers who take care of all sorts of activities (that include marketing, social media, management and graphic design…).
During the parades, collections for charitable organizations are taken. One of these is the Red Noses Charity: $2 buys a clown or Rudolf-the-reindeer style red nose, to be worn during the event. The proceeds are donated to the Santa Claus Parade and the Air Cadets of the Toronto 180 Mosquito Squadron.