Six young Spanish entrepreneurs, all of them in their twenties, without any prior experience in wine, after two years of research have invented and launched the blue wine Gïk.
The young designers, programmers, artists, and musicians have decided to create a sapphire colored drink with a limited alcohol content, sweetened that should be drunk cold in its shocking shade of blue.
In the eyes of many consumers this drink may be classified as a wine blasphemy.
Blue wine is a blend of white and red grapes from the Basque region of Spain including Rioja, Zaragoza, León and Castilla-La Mancha, mixed with an indigo tint and with anthocyanin, a natural pigment found in various flowers and fruit.
Some of the official slogans of the start-up are:
“Open the mind and ignore prejudice”
“Try and forget everything you know about wine, you’re drinking innovation when you drink GIK”
“We are GIK and we will change the world”
As Hemingway once said “Wine is one of the most civilized things in the world”.
Do we really need new incentives to drink it? For thousands of years, the world of wine has been regulated by precise parameters of color and golden rules that we really don’t want to violate in vain.
Are we really fed up of tasting a good red, white or rosé wine? We still have much to discover about wines and native grape varieties.
According to data from the International Organization of Vine and Wine (OIV), in 2015, Italy became the biggest producer of wine in the world.
There isn’t a region in Italy that doesn’t produce or consume wine, and in contrast with other products which only represent small localities, wine is a product that represents the whole of Italy.
Wine is one of the identifying elements of our country and it’s our responsibility to teach our children about the culture of wine, drinking as a sensory pleasure and the necessity for moderation.