12 April 2016

Baxter and Foss Marai, all-Italian excellence at the Salone del Mobile


Imagine… a historical cinema transformed into a fine hall, like magic.

This is the surprising metamorphosis that the President Cinema in Largo Augusto, center of Milan, has undergone, thanks to the knowing hands and the visionary ideas of Baxter, to become the Baxter Cinema.


The prestigious divans and armchair brand with its unique design wanted to breathe new life into the cinema beloved by the Milanesi, and convert it into an incredibly fascinating store, where the Baxter furniture with its rich materials and high-quality artisan work is the absolute protagonist.

The beating heart of the store is the ex-film theater, the underground space to which access is gained via the impressive staircase.


It is exactly here that, on the occasion of the furniture fair Salone del Mobile. Milano (from April 12 to 17 2016), the brand will showcase its new proposals and welcome its visitors to a picturesque and completely renovated place partitioned into smaller and more intimate areas where scenes from classic films will be projected.


Foss Marai will be appearing in this noble and charming context.

The excellence of its Spumanti will be in its element among the splendid Baxter chairs, with its most special bottles, to tempt the goblets of the guests attending, completing – with a very classy flute – a scenario of inestimable value, and all Italian.